Who Wore What: Adama Kai of Aschobi in Aschobi

We had to whip this one from the archives. What a dress! Aschobi's lead designer, Adama Kai, wears a stunning half-peplum style mini dress as seen in her latest lookbook for her black & white collection. Utter perfection! We NEED.

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Photo on the right from sofeminine

SLiq TV: Gloria Wavamunno + Aschobi Designs

On this edition of SLiq TV, watch two young and talented African designers talk about returning to their home countries and building their brands. Very insightful and worthwhile:

GLORIA WAVAMUNNO//UGANDA

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ADAMA KAI OF ASCHOBI DESIGNS//SIERRA LEONE

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African Designers Online: ASCHOBI//www.aschobi.com

[From Aschobi's Bubble Pop Debul Collection]

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We're always on the prowl for out-of-Africa brands with websites because, let's call a spade a spade - that's not too much to ask in 2010. Thus, it was with joy and the utmost delight that we found out about out-of-Sierra Leone brand Aschobi's new website! Adama Kai of Aschobi is certainly one of the most talented African designers we've come across and we continue to be wowed by her work season after season. The website's design is simple and uncluttered and includes pertinent information about the brand's ethos, past collections, and the opportunity to sign up for a newsletter. Visit Aschobi's new e-home here now and let us know what you think!

Also, this isn't the first time we've featured Aschobi. Re-visit their latest collection here and their Arise Africa Fashion Week showing here.

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CONNECT WITH ASCHOBI

Website: aschobi.com

New Facebook Fan Page: Aschobi

Twitter: twitter.com/aschobi

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spotlight: aschobi designs

last time we blogged about aschobi designs, we described their collection at arise africa fashion week as "spunky, young, fresh, and cool." now we're fascinated by the distinctly sophisticated edge of their 4th collection. here's a sneak preview of what to expect:

stunning model, striking clothes. totally in love. it's refreshing to see african designers come to their own with fabric other than african print. not that there's anything wrong with african print :-) but the distinct lack of retail shops (think topshop and forever 21) can be incredibly frustrating...and sometimes, running to our local tailors just doesn't cut it. it's great not to have to look abroad exclusively for basic and fancy pieces. slowly but surely :-)

africa rocks, maaaaaaaaan!!!!!

see more of aschobi's 4th collection here.

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photographer: sophia spring

model: kadie kamara

hair, make-up, and styling: adama kai

location: country lodge, hill station, sierra leone

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ARISE AFRICA FASHION WEEK: DAY 5 - - ASCHOBI DESIGNS by ADAMA KAI (SIERRA LEONE)

we had a tough time selecting our favorite aschobi pieces but there's nothing wrong with that - - the most well-executed collections tend to have that effect on us. spunky, young, fresh, and cool are the first words that came to mind when we spotted her delicious minis, complete with zippers, ruffles, and a dash of bling. very rihanna, very "made you look", very now, and we're totally digging it.

more here!

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