Sara Shahid introduced a new limited label ‘Sublime-T’ in collaboration with Meher Tareen (Meher at left and Sara on Right hand) . Sublime-T is a distinctive range of t-shirts for women of all ages and sizes, all of which represent the Sublime patriotic and eco friendly theme of going green while showcasing exciting sayings in these troubled times: “Made in Fabulous Pakistan”, “Diva Pakistani”, “Pakistani Royal-Tee”, “The Sun Always Shines On Me”, “Viva La Pakistan”, My heart belongs to Pakistan” are just some among the dozen strong maxims being introduced by Sublime-T. Staying exact to the ethical and socially responsible facets of her brand, Sara and her collaborator for Sublime-T, Meher, keep this label eco friendly by using 100% organic cotton for all t shirts. This new label also marks Sublime’s support for the umbrella organization Hum Pakistani and its Green Ribbon campaign. Hum Pakistani unites 20 Ngo’s with the common purpose of supporting Pakistan and is also currently dedicated to the repatriation of IDP’S of the country.
The inspiration behind Sublime-T is in keeping with Sara’s Live Life Sublime Collection in that her fashion is a reflection of the fragile state in which Pakistan continues to find itself. Thus a variety of sayings and slogans introduced by Sublime are to build patriotism and the general Pakistani spirit, fashionably. “We want women to be proud and wear our t shirts in and out of Pakistan and also to create awareness of eco friendly products” says Sara and Meher.
In presence at the launch were Sehyr Saigol, Maheen Kardar, Asifa and Nabeel, Salina and Wardah, Asmaa Mumtaz, Khadija Shah,and Farhad Hamayun among other fashion aficionados, high society and media.
