Today, almost a decade later, Amir Adnan's design philosophy has evolved clearly, marking itself permanently on the map. His is the largest enterprise of designer clothing in Pakistan, creating a retail and manufacturing structure that can rival an international competitor. His line of prêt a porter is available in nine outlets in Pakistan and his exclusive couture, especially highly ornamented traditional grooms wear, caters to an important list of clientele.
Answering to why Amir Adnan is considered Pakistan's first International Menswear Label, he humbly replies: "When I create a Kurta, a chemise or even a shirt, I think of my man wearing it at a formal dinner hosted at an International Convention in London or at a warm family gathering at Eid. I see him using it with the same ease and aplomb. I take exquisite elements of our culture and synchronize them on modern silhouettes-while ensuring that the price points back at the product!"
