country to do a style shoot for an issue of the Norwegian magazine, Vixen, with three of the country's most prominent models: Vaneeza Ahmed, Rabia Butt and Fayeza Ansari. The magazine's issue - which has just been published in Norway - features a rather remarkable shot of Rabia of the cover and an eight-page spread inside featuring our very own models. The issue has been written up by a Norwegian newspaper as well, with the editor, Marianne Jetemgard saying, “It is nonsense that the magazine covers with dark models do not sell. It is from some old sales surveys from the nineties that defined clearly what a magazine should look to sell. The result is that you get 20 exactly same magazines on store shelves, and I think today's fashion conscious women are thinking more than just selecting what they have seen before.”
As for the idea behind the shoot, “I got the idea over a coffee with our regular stylist Amar Faiz when he was going to Pakistan this summer to shoot a fashion show. And as always I said that it is cover potential among the images that fit our magazine concept and our audience.”
