African FashionAfrican Fashion International (AFI) is the dynamic, progressive company responsible for launching some of South Africa's major fashion designers nationally and internationally. AFI owns and presents the African continent's most respected and exciting fashion weeks that anually set ramps alight with explosive, creative energy and talent.
AFI is also the force behind several fashion related strategic marketing initiatives to ensure that South Africa is the region's fashion capital. AFI is on the forefront of the fashion and creative industries in Africa. The company has been invited to participate at international fashion weeks as well as hosting international designers at some of their fashion weeks.
''AFI's vision is to be globally competitive and recognized as a leading authority on African fashion-related initiatives and African fashion brands. We also aim to improve the quality of fashion design output from Africa, to boost and promote African fashion brands, and to dramatically raise the profile of African fashion designers.''