WWD Reports Rochas Will Stop Ready-To-Wear Production

WWD is reporting that Rochas will discontinue its RTW business to focus on the Rochas beauty business.

This is so sad - I loved Rochas and thought it had such an influence on the designer market.

What is the upside?

Every major brand with a less than stellar performance will be reviewing contracts and trying to figure out how to get Olivier.

Where do we think he will end up?

his own label? supported by who?

With Hedi/Dior supposedly in play this could really shake some things up

Chloe?

YSL?

Givenchy?

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