African Designers Online: Odio Mimonet

For a continent that's experiencing quite the fashion boom, it gives us much concern that many brands still haven't crossed the digital divide. Shocking, really, and a severe underestimation of portals that continue to shape fashion and keep other brands elsewhere ahead. With free tools like Facebook, Twitter, and Blogger, do African Designers really have any excuses?

We said all that to say this: Odio Mimonet's website has undergone quite the overhaul. It's not where it needs to be but at least it's not where it was -- which wasn't anywhere near befitting, to be honest. See what you make of the new Odio Mimonet e-experience here and let us know what you think!

XO

ARISE AFRICA FASHION WEEK: DAY 4 - - ODIO MIMONET (NIGERIA)

odio mimonet's collection featured a rich kaleidoscope of colors, ranging from jewel tones, african print, and the most powerful combination there ever was -- black and white. her collection was also incredibly thorough, featuring virtually every kind of dress there is in a wide range of fabrics, making her collection a cross between schizophrenic and alluring. that said, OM's pieces have wowed us before but this time around, we see a number of pieces we like but very few that we love.

see the entire collection here.

xo

P.S. *edit* (june 18) this collection is slowly but surely growing on us and we see spunk and edge where we hadn't seen it before and beauty in the details. will it end up being one of our favorite collections? stay tuned for our post-fashion week roundup!

african fashion online/website: odio mimonet

photos from odio mimonet's website have us doing backflips and cartwheels. we can hardly contain ourselves 'till monday when we hope she'll unveil more of her magnificence @ Africa Fashion Week.

get in on the action here!

xo