re: deola sagoe @ NYFW

[steven strawder of stevie boi]

we've already brought you the press release of what to expect from Deola Sagoe's show at NYFW next month. well, while we don't have all the details yet, we were too excited when we found out not to share this with you. a little birdie tells us that deola sagoe will be collaborating with stevie boi, purveyor of  'fabricated' and 'futuristic' glasses, as seen on the likes of eva marcille pigford and lady gaga. 20-year-old steven strawder [that's him above!] is the brain behind this brand that you're bound to see more of in the days to come. and you don't need us to tell you, but our anticipation for this show just shot through the roof.

insane much?!

stay tuned for more details :-)

xo

fyi: deola sagoe press release

this just in! here's what to expect from deola sagoe's upcoming show at New York Fashion Week next month. exciting is an understatement. many thanks to Hauwa Mukan, Deola's Online PR agent, for contacting us and for doing an excellent job in keeping us informed. other brands can certainly learn from this.

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FOR IMMEDIATE RELEASE

PRESS RELEASE

                     CONTACT: Hauwa R. Mukan                                                

                        PHONE: +234 706-227-9223

                                                    +234 1-7918383

                           EMAIL: hmukan@yahoo.co.uk

             

DEOLA SAGOE SET TO UNVEIL FALL 2010 COLLECTION AT NEW YORK FASHION WEEK

LAGOS, Nigeria,  January 13, 2010-- Deola Sagoe will give the fashion world a unique and breathtaking spin on military attire at the much anticipated showcase of her Fall 2010 collection at the ARISE Magazine African Collective. The show is a part of Mercedes-Benz New York Fashion Week and will be held February 13, 2010 under the tents at Bryant Park. The collection is a seamless fusion of elements found within the African and Western militias, fashionably remixed with a blend of ethnocentric accents and military silhouettes.

“I have always been fascinated by military gear and wanted to create something that would look like African body paint, but not tattoos, an elegant, chic and somewhat formal representation of what this body paint tends to look like,” explains the designer.

The collection features signature scissorwork, resulting in clean stripped, sliced, shredded detailing. The stripes are a take on geometric body markings found on the bodies of Maasai warriors within Eastern Africa.

The collection is titled “Above the Fray,” a play on a phrase culled from classic military jargon, often used to depict kings and generals peering down from mountain tops overseeing fighting soldiers. The phrase, “Above the Fray” connotes a person or entity, standing a cut above the rest, a testament to the Deola Sagoe the person and the brand with 21 years of design under her belt. Fashionistas, afficionados, buyers, and spectators are all invited to witness ethnofusion at its best, as Deola Sagoe keeps her fashion flag flying above the fray this February.

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in the news: ARISE's self-branded events...

[nigerian designer folake folarin-coker of Tiffany Amber at Arise Africa Fashion Week 2009]

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from ifashion:

"ARISE has ended its title sponsorship of Africa Fashion International's Fashion Week, as the magazine increases its commitment to promoting African fashion through a series of international ARISE-branded events."

learn more about those events here, including news of an African Fashion Collective showing at Paris Fashion Week this March!

xo