The material comes from Green Rubber, a Malaysian company that has developed a method for devulcanizing waste tires. Many rubber products like car tires, bumpers and shoe soles are made of vulcanized rubber, which is created by adding sulfur and heat to virgin rubber in order to make a tougher, more durable material.
The beauty part is when shoes made with Green Rubber wear out, the soles can be reused by the Green Rubber company and recycled again, and Timberland is working on a plan for how to take back and disassemble boots.
So get ready for yourself to support Timberland Green Initiative
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