Boggi - I love this store, I bought several shirts during my last visit to Milan for $49 euro each (about $65 US dollar) and they are wearing great.
Imagine a very Milanese version of Brooks Brothers, around that same price and conservative yet very exciting style. I really thought about ditching a few of my J.Crew shirts from my suitcase to make room for even more shirts. I bought the shirts on a Tuesday and they had the sleeves shortened and ready to go by early Thursday morning.
I will post more photos from their website (www.boggi.it) later today.